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Shepherd1

Brunswick looking to sell Sea Ray division

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underwater_ea_Ray.jpg

I hear Brunswick is looking to sell Sea Ray. My understanding is that they have been using profits from Boston Whaler to keep Sea Ray viable.

If this is the case, management must have gotten tired of it...

https://globenewswire.com/news-release/2017/12/05/1229425/0/en/Brunswick-Corporation-Brunswick-Corporation-Intends-to-Sell-Sea-Ray.html

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Their model line up has been greatly reduced for 2018 model year.  And the Sundancer 320 is a combination day boat/express cruiser.  Not sure how it will do.  The Sundancer 350 Coupe is a nice boat.  It will be interesting to see how they structure themselves.  If they are a money looser, it is possible they'll be cutting costs.  Does that mean fewer boats in line up?  No more yacht sizes?  

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Their L series yachts are beautiful, but just like everything in their line, they are priced much higher than

competitors. Both domestically and abroad. They will trim their offerings down to what is selling, or fail

miserably going forward. No matter who buys them.

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